Irie Weekend

Miami Celeb DJ Raises Funds For Big Brothers and Big Sisters

Okay, so Dwyane Wade gets his County. But that’s only for the week (July 1-7) when he becomes a free agent and everybody in town will be lobbying for him to stay here with the Heat. Irie however has his own Weekend, and he’s had it for five years now. And unlike Flash, Irie’s not even rumored to be leaving the Heat, let alone the City or the County that he calls home. See, Irie may be on top of the world. But he digs the view from right here in the MIA.

Yep, as you might suspect, this Friday night marks the launch of the 6th Annual Irie Weekend and our town gets to party hard for a cause all over again. It’s a high profile shindig; one that swings from club to club and winds up on the course. The Miami Beach Golf Course, that is; which has been hosting Irie’s blowout Weekend from the get.

“The City of Miami Beach has been absolutely wonderful,” says the man himself to SunPost Weekly as he made a mad scramble to finalize the festivities. “A lot of their regular members are still in town, and they still manage to open up the whole course for us each year. And if you know golfers, well, that’s saying something. (laughs)”

Indeed it is. Then again when the course is being opened up for the likes of Shaquille O’Neal, Dwyane Wade, Alonzo Mourning, Brody Jenner (all of whom have made every previous Weekend) as well as Jeremy Shockey, Nick Cannon, Selita Ebanks, Carlos Boozer, Luke Wilson, Alfonso Ribeiro, Timbaland and recent ‘Fins draftee Brandon Marshall (each of which is confirmed for 2010) it just makes good sense to be accommodating.

It also makes for a good cause. Like last year, and the four years preceding that, every dime raised during this Weekend goes to Big Brothers and Big Sisters of Greater Miami. It’s a cause close to Irie’s heart, and to his soul, because he knows first hand what it’s like to have someone to look up to.

“I was fortunate enough to have a real big brother,” said Irie. “And unlike most siblings who are four years apart in age, he watched my back and stayed close throughout, even when he could’ve been out running with his friends or dating girls. And I’ll never forget how strong and safe he made me feel.”

Irie got involved with the Big Brothers itself after the Miami Heat’s President of Business Operations Eric Woolworth asked him to spin a party for the 52-year-old organization’s actual big brothers and sisters. And he’s been involved ever since.

“When I saw the commitment of these people,” he adds, “and the joy they got from helping out kids, I knew I had to support the cause. And ever since that night I’ve been doing everything I can, whenever I can, in order to keep doing just that.”

And while Irie might be a little busy to have a little brother of his own, his ongoing efforts means he can boast being a big sib to “all of them, every time we get together for an event. But it’s usually me looking up to them.”

In addition to the entry fees, the proceeds of a course-side auction also go to the group, and with items such as Bang & Olufsen’s Beovision 50” plasma HD TV on the block, that promises to be a lotta loot.

Of course Bang & Olufsen aren’t the only backers of this good play, nor is golf and bidding the only items on the agenda. Corona has generously agreed to keep quenched the course-runners, as has Red Bull, who once again will be setting up their DJ-driven tent right in the center of all the action. And on the 17th hole you’ll get a chance to check-out Irie’s magnificently pimped GMC Denali, which has been custom-fitted for the superstar DJ by the expert folks at Specialty Automotive Treatments. And lest any one of the attendees lose his or her sense of time (or their time piece), Glam Rock Watches will be on hand with something suitable for their world-famous wrists.

This being Miami though, and this being Irie, the Weekend wouldn’t be complete without a healthy dose of that after dark action. And this year the festivities incorporate not one but two of our town’s most steaming venues, one hotspot after another, on this every Friday night.

Things begin at Plunge, where Crown Royal Black will have its own Lounge, which will be hosted by Victoria’s Secret model and Ocean Drive cover girl Selita Ebanks. On the spin will be New York’s Sky Nellor, whose own looks could give Ebanks a run for her money, and whose dizzy is downright depth-defying.

From there the swing goes on up to LIV, where Luke Wilson will be holding forth and usual general insanity will undoubtedly ensue. Here the decks go to Irie himself, as well as a DJ Jessica Who from Irie’s-own Artist Related agency.

“This will be our first year at both The Gansevoort and The Fontainebleau,” says Irie. “And we couldn’t think of two better venues to kick it all off from. I mean, back-to-back landmarks? It doesn’t get much better than that!”

And Irie certainly knows about better. Last year the man knocked-off a 40-date tour with Jamie Foxx. And he’s now marking his 10th straight season as the official Heat DJ as well as his fifth year heading what has become Miami’s go-to agency for both DJs and celebrities. He’s on air three days and one night a week at 99 Jamz, where his “Saturday Night Thunderstorm” remains the city’s top ranked weekend show, and on point at The Delano for one of the hottest and longest-running one-nighters in Beach history. He’s spun Pepsi Smash during Super Bowl, MTV’s VMAs, the NBA All-Star Game and both Toronto and Sundance Film Festivals. Mostly though, as the Weekend attests, Irie gives, as well as he gets. And with the amount of get this guy’s got, that’s a whole helluva lot.

Perhaps doing good does lead to great things after all.

To Go: Irie Weekend
Friday, June 25 Crown Royal Black Lounge at Plunge 7-10pm
Friday, June 25 LIV
Saturday, June 26 Miami Beach Golf Course
For more information go to their web

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