The City of Miami Beach has launched a pilot program called Di+Sh, which offers patrons of the Miami Beach Stage Door at the Byron Carlyle Theater a discount at participating restaurants on the day of the show. The program, for now running August through October, gives theater patrons a 15% discount at participating restaurants. Tickets must be presented in order to receive the discount. As well, Miami Beach residents are being offered 10% off tickets to productions of the Miami Beach Stage Door at the Byron Carlyle Theater.
Di+Sh (North Beach Dinner & Show) was designed to promote the new Miami Beach Stage Door Theater at the Byron Carlyle Theater, while stimulating business at many nearby restaurants. “The program is a great cross promotional opportunity, allowing us to introduce people to our new theater programming, while encouraging theatergoers to patronize North Beach businesses. At the end of the day, the goal is to promote the diversity and opportunities that exist in North Beach,” says Nannette Rodriguez, Miami Beach Public Information Officer.
“It is sure to help fuel the revitalization of the North Beach area, and benefit both the restaurants and the theater. I am so grateful to the city of Miami Beach for their support,” said Derelle Bunn, executive producer/artistic director, Stage Door Theater.
Initially, the program is in a “pilot” phase. Rodriguez explained the three-month trial period. “This is the first time a program of this type has been coordinated by the City. We wanted an opportunity to gauge how the program worked with our partners, and their interest in continuing to participate, before making a long-term commitment.”
Regarding the opportunity to partner, Rodriguez offered, “The City has been looking for some time at different opportunities to promote our North Beach businesses and generate foot traffic in those commercial areas. As we were discussing options, the concept of a Dinner & Show program came up – especially as the Miami Beach Stage Door at the Byron Carlyle Theater was about to open. The City coordinated a meeting with the theater reps and North Beach restaurants to gauge interest. The City developed the concept; designed the graphics and marketing approach; conducted business outreach; and is promoting the program.”
The restaurants appear to be excited about the partnership with the City and the theater. “Norman’s Tavern is looking forward to participating in the program. It looks to be a successful cooperation between the City, the arts and local business, where all three benefit,” said Yagiro Lara, owner of Norman’s Tavern.
Day Longsomboon, of Tamarind Thai, another participating restaurant, said, “In the long run, people will get to know this North Beach area and they will revisit us if they like what they see and what this area has to offer.”
Participating restaurants also include: Pizzafiore, Cantina, Sazon Cuban Cuisine, Wine Market, George’s Restaurant, El Rancho Grande, Lou’s Beer Garden, Valentino Sul Mare.
Stage Door Theater was recently awarded a management agreement to bring large-scale musicals and family-oriented productions to the City-owned Byron Carlyle Theater. “SUDS,” a bubbly ‘60s musical about romance in a wash-o-rama, runs through September 4. Upcoming shows include: “Song Man, Dance Man,” a performance tribute to Gene Kelly, Fred Astaire, Bobby Darin, George M. Cohan, Sammy Davis Jr., Anthony Newley, and Donald O’Connor, as performed by Jon Peterson, runs September 9 – October 2; A Funny Thing Happened on the Way to the Forum, a non-stop laugh-fest is an uninhibited romp of puns, gags, lechery, surprises and mistaken identity, runs October 14 – November 13.
“With a 19-year record of success at our Broward Stage Door Theatre, we look forward to bringing high-quality musical productions to Miami Beach,” said Bunn. “We are thrilled to be an integral part of the North Beach renaissance and will do all we can to support – and drive business to – the local area restaurants and ancillary businesses.”
Although Di+Sh is only considered to be in its “pilot” phase, the optimism of the program’s participants is that it will continue through the season and beyond. As of now, though, no commitment beyond October is in place.
“SUDS” runs through Sunday, September 4. Show times: Wednesdays @ 2 pm; Fridays @ 8 pm; Saturdays @ 2 pm and 8 pm; Sundays @ 2pm. Tickets range from $38 to $42 and are available at the Box Office at Miami Beach Stage Door Theater, 500 71 Street, Miami Beach, by calling (305) 397-8977 or on their website.
For additional information on the Di+Sh program, including a complete list of participating restaurants and shows, go here.