Profile: Ivette Naranjo


Who are you? an entrepreneur at heart.

What do you do in real life? Real?? I pull double duty as a hard hat-wearing CEO by day (A Affordable Carpet) and a nightlife purveyor after dusk (Cafeina).

How long has Cafeina been open? One year last month, we will be celebrating the milestone with a private celebration on February 16.

Why should we come to Cafeina? To enchance your senses through art, food, music and a well-crafted cocktail.

What upcoming events are you working on? We’re launching Brunch & Bazaar on Sunday, February 20. It will be a weekly series in our garden and gallery featuring everything from a pet-friendly menu, fabulous mimosas and table-side Bloody Mary’s and an open-air market by NYC’s Launch Arte offering vintage designer fashions and accessories, florals, an international news stand and more. We also kicked-off a live music series on Thursdays called “Wynwood Live” and we’ve got some great DJs in the works for Winter Music Conference.

What excites you most about what you do? The challenge of being a successful pioneer in the revival of the Wynwood Arts District. I was honored to find out that Miami Beach Commissioner Michael Gongora will be presenting Cafeina with a proclamation this month in recognition of our efforts to lead Miami’s version of the “SoHo Reincarnation” here in Wynwood. I love this neighborhood and it’s nice to watch it grow with additions like Wynwood Kitchen & Bar and the arrival of artists like Miguel Paredes.

What did you do before Cafeina? I was and still am the CEO of A Affordable Carpet, a flooring company I’ve owned for 25 years. A bulk of my contracts come from the government and one of my most recent projects was the remodeling of Terminal A at Miami International Airport.

How would you describe your personal style? Casual elegance

What do you do now, that you did not do 5 years ago? Work 24-7

What goal have you had that you have accomplished? Creating Cafeina, the thought first came to me over 5 years ago while vacationing in Colombia.

If you had to move to a deserted island what 2 items would you take? Two suitcases filled to the brim with bathing suits, sunglasses, tanner (of course), good reads and anything else I could stuff in there. Life without a BlackBerry would be nice though.

Something new, that you have just discovered about yourself? I am not opposed to learning something new everyday, but I still believe that life is too short and I know that I’ve lived mine to the fullest thus far. No regrets!

What is your guilty pleasure? Café con Leche martinis

One luxury that you cannot live without? Good health

Three Words to describe you? Business-minded, social & blunt

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