Profile: Maritza Fernandez


Who are you?

My name is Maritza Ferrnandez and I run Filomena Fernandez.

What do you do in real life?

I run the store and the business for Filomena Fernandez.

What do you like most about what you do?

I love to work with customers and help them find their own personal style.

How would you define Miami’s fashion/style?

It’s very eclectic, easy breezy and fun as well as laid back.

Does your heritage influence your style?

There is definitely a bit of Spanish, Asian inspired looks to all of my pieces that comes from my travels and culture.

How do you get creative?

I like to go to the back of my store where all of my designs come to life- it definitely helps to have some solitary time.

What’s inspiring you now?

I love florals, black and whites and patterns!

Who is your celebrity muse or style icon?

Charlize Theron.

What is your most favorite piece that you have created?

The multicolored floral dress.

Which established designer inspires you as a designer?

Jason Wu.

What are the trends that you are following?

Black and white trend

Who is your dream client?

Kate Hudson.

If you could have lunch with anyone famous who would it be?


Where you’ll find me on a Friday night at 10pm?

With my kids and husband

What books/mags do you have on your bedside table?

ELLE Decor, Vogue and Vanity Fair

Describe your personal style like a good friend of yours would?

Very laid back and carefree with a mix of classically, chic style.



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