Style: Skin in the Game

Rex Skin Care Addresses Often Overlooked Men’s Skincare Needs

When one thinks about products and procedures for skin care, one generally thinks of the particular needs of women. In fact, the skin care product industry is so concentrated on the needs of women that it’s often hard to identify best possible products.

For men and their different specific skin care needs, the marketplace is a very different place, with limited options and often confusing claims.

Stepping into that void is Rex Skin Care, a South Florida venture that aims to make that marketplace easier to navigate – and to navigate to better products designed for men and developed in South Florida’s particular environment.

Rex Skin Care was developed to answer the ever-increasing demand for no-nonsense skin care, specifically tailored for men. Simple to use, no need for an elaborate regimen, Rex Skin Care helps men look their best. A scientific, convenient line of body care products is an essential part of a man’s grooming.

Firm, smooth, age-defying skin is a sign of a healthy body and attitude. Rex provides easy-to-apply, masculine products, developed by leading medical specialists, for an enhanced appearance to suit a busy lifestyle. Rex Skin Care’s ingredients are the finest quality and their formulations are made in small quantities to keep the products fresh and effective. A little goes a long way in protecting skin against aging, sun damage and stress and Rex seeks to constantly update its line as technology and science offers new approaches to enhance healthy and handsome skin.

Rex Skin Care is the brainchild of South Florida locals.

In South Florida, Maria Gary and Monica Heftler shared a friendship as well as a passion for the cosmetics and beauty industry. After an internship with one of the world’s largest cosmetic companies, Gary went on to an illustrious career on Wall Street and the financial arena, but always regretted not pursuing a future in the beauty industry.

Hefter has been a force in the beauty world with experience in beauty pageants. She is also deeply involved in the arts and an avid supporter of a number of charitable endeavors. She contemplated buying an established skin care company because of her affinity for one of its products, but then she and Gary met Andres Garcia, Jr. As he shared his experience with men’s skin care, based on his experience as a model and actor, the synergies developed and Gary and Heftler saw their future—developing a needed skin care line for men. From the combination of entrepreneurial spirit, financial expertise and social connections, Rex Skin Care was born. Now men can benefit from the passion for skin care that these two women share, complemented by a savvy man who speaks from experience.

Garcia, Rex Skin Care spokesperson, was born in the U.S., grew up in Mexico City, worked in the “Telenovela” media and then moved to Miami for access to more major Latin channels and movie production. Since he comes from a show business family where his father and brother are also actors, he has modeled and acted in television and movies from the age of nine; he is used to wearing makeup—and taking care of his skin.

“At a charity event, I met Rex Sin Care founders, Monica Heftler and Maria Gary,” Garcia said. “They complimented me on my skin, and I realized I had left in a hurry and forgotten to take off the day’s makeup. With a career on camera, I’m often exposed to heavy makeup–sometimes for days at time, so the effects of repeatedly applying makeup and intense cleansing can take a toll on my face. They convinced me to try Rex Skin Care–and I did. I have access to some of the best skin care in the world through my work, but now, I choose Rex and it’s what I use every day.”

Rex Skin Care’s line provides soothing moisture, helps minimize the signs of aging and makes you look just a bit more perfect. Rex provides the utmost in luxury products–made for the discerning man—and is actively expanding its product line.

For more information or to shop for Rex Skin Care products here. -  By Jeffrey Spencer Perry

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